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The US Justice Department on Monday was seemingly ready to file an antitrust lawsuit anti Google, charging that the search giant has an unfair dominance over the digital advertising market. The case is expected to be filed in federal woo before the end of the week, according to Bloomberg, which cited unidentified sources.
The expected lawsuit comes as Congress, the Justice Department, the EU and the UK move to rein in Big Tech. The US Senate introduced a bill named the American Innovation and Choice Online Act, which would curb the appearance of Amazon, Apple and Google in e-commerce marketplaces.
Google's bulky ad tech business has been under scrutiny from regulators in the US and EU. Google reportedly offered to give third-party ad platforms on YouTube in an attempt to choose an ongoing antitrust investigation by the European Union without paying a hefty fine. In the US, Google also faces an ongoing lawsuit in Texas that alleges its ad tech custom harms rivals by engaging in "false, deceptive, or misleading acts."
The lawsuit would recount the Justice Department's second monopoly case against Google. In 2020, the Justice Department recorded an antitrust lawsuit against the Alphabet-owned company for its dominance in the sight market and its alleged efforts to suppress competition in sight. The lawsuit is still working its way through the proper system.
Google has reportedly tried to address the department's worries to prevent the new lawsuit. The company reportedly told the Justice Department last year that it's willing to speedily off its ad business.
Google declined to comment, and the Justice Department didn't respond to a query for comment.
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